Letter From PJ

I started my career in Foodservice over 30 years ago managing restaurants for large national chains. After several years of making money for my employers I decided that it was time for me to start fulfilling my real career goals and open my own restaurant. Once I tasted owning my own business there was no turning back. Over the years I have created several very successful, and very fun restaurant concepts that have received national press, and more importantly that my customers loved. All of my experience and creative juices led me to create Burger Joe's, which I believe is one of the best franchise opportunities in America and is headed for explosive growth.

Hands down, the hamburger remains America's #1 sandwich choice. What makes 'our' burger different? Not only does Burger Joe's have the absolute best 'run-down-your-chin-good' burgers but we also Deliver our big and juicy burgers. Takeout and delivery is the fastest growing segment in the restaurant industry. Never has there been such a void in the market as there is now for quality food... Delivered! Everyone is on the run these days and busy schedules demand the convenience that delivered food affords them. Along with a delicious menu, Burger Joe's has a proven delivery system that makes it possible for our customers to have their favorite burger and other quality food delivered to their door, wherever that door happens to be. Home, office, dormitory… Burger Joe's delivers what we promise, taste and convenience, Joe's way. What is Joe's way? Memory perfect, each and every time. We want more than a satisfied customer. We want our customers to become fans, absolutely 'fanatical' about Burger Joe's.

Burger Joe's franchise opportunity is a complete package offering a comprehensive start-up program including site selection assistance, lease review, “area sensitive” menu choices, store design package, thorough training in Atlanta and in your restaurant, grand opening marketing assistance and more! This is just the beginning of our ongoing operational and marketing support, all designed to acquire and retain customers by exceeding their expectations for our food taste and quality and the delivery of our product. Burger Joe's is a true “Ground Floor” opportunity. During the next few months we will be offering a limited number of franchises in selected markets primarily in the Southeast and along the Atlantic Seaboard. We are looking for persons that share our vision and are passionate about introducing Burger Joe's to their community. We are interested in persons committed to delivering what we promise, the best big and juicy 'run-down-your-chin-good' burger that has ever been delivered ! Are you up for it? I can assure you the Burger Joe's of America team is ready and looking forward to helping you.

Please review the enclosed information and if you are ready, just like I was over 2 decades ago, to take the next step towards fulfilling your dreams then complete the Request of Consideration questionnaire and return it to me in the enclosed envelope. Once we receive your information our Franchise Licensing Consultant will contact you to explore your goals and qualifications and how they may be a fit for Burger Joe's. We look forward to receiving your information and having the opportunity to get to know you.

Thank you for your interest in Burger Joe's …the absolute best big and juicy 'run-down-your-chin-good' burger your city is wishing to be delivered to their door!

Sincerely,

PJ Van Beneden
Founder- Burger Joe's of America, Inc.